- Printing made in France
- Available from S to 3XL
- 100% combed cotton, 93% cotton 7% viscose for grey
- Modern cut
- 160 g/m²
- Contrasting cleanliness strip (Ash grey)
- No collar label, just a chip of size
- Double seams on sleeves and hem
- Side seams
When Supreme was founded in 1994, it was just a small New York store designed to satisfy the needs of Big Apple skaters. In 2017, the brand is so influential that it is collaborating with the French company Louis Vuitton. How did its creator achieve this success? Here are three reasons explained.
The beginnings in skateboarding
James Jebbia has never set foot on a skateboard. However, it holds the most popular skate brand of the moment. In 1994, he opted for urban fashion, which was gaining ground in New York. Skateboarders are the first representatives. He then opened Supreme, a clothing store that met their needs.
The brand's red and white logo seduces riders and the brand is being sold in New York. Very quickly, professional skateboarders show up with their clothes in international competitions. Supreme will then become popular with streetwear lovers all over the world.
Collaborations with artists and brands
In addition to being passionate about urban fashion, James Jebbia has a weakness for art. Building on his success with Supreme, he invited renowned artists to collaborate with the brand. For example, works by sculptor Jeff Koons, painter Georges Condo or photographer Terry Richardson have been reproduced on t-shirts and skateboards in very limited collections.
Supreme becomes the brand to collaborate with: Nike, The North Face, Jordan, Levi's or Comme Des Garçons have contributed to Supreme's global success.
A rare and popular brand
The rarity of Supreme has contributed to its success. Today, only ten stores are open worldwide - New York, Los Angeles, Paris, London, three in Tokyo, Nagoya, Osaka, Fukuoka- and the collections are extremely limited. For example, products that are put online on the site on Thursday at noon are out of stock at 12:02 pm. Punctuality is therefore essential.
On eBay, Supreme products exceed three or even four times their initial price. A cap at 50 euros can be resold for 200 euros. The brand is so popular that it generates a real underground market. Complex made a documentary called Sold Out: The Underground Economy of Supreme Resellers.
Before each exclusivity, a human tide comes in front of each Supreme store. The phenomenon is so strong that it sometimes leads to scenes of violence. The New York Times even calls Supreme's story "Guerilla Fashion".